How do you make a small hair accessory feel like a whole vibe? With thoughtful styling, clear visual storytelling, and just the right amount of (fake) sunshine.

For this Hella Hair campaign, the goal was to show that Cloud Scrunchies are more than just practical—they’re colorful, mood-lifting accessories made for carefree summer days. Each scrunchie got its own little world: a picnic in the grass, a beach read on warm sand, a slow morning skincare moment.

I love shoots where I can play with props and build scenes that tell a story (yes, there’s still some fake grass floating around the studio—totally worth it). The result is a light and joyful series that reflects Hella Hair’s playful yet intentional brand style.